For this quarter page ad, the client wanted something colorful, yet appropriate for an assisted living facility. They opted not to show people in their photograph, so I hand-picked this tulip photo, as I thought it was a lovely background and touched on an independent living theme, which is all about new beginnings at the older stage of our lives.
I used Adobe Illustrator to design the curved headline, then imported the text into Adobe PhotoShop, where I added the shadow special effects. This softened up the words and gave visual interest to the ad, seemingly to follow the natural curve of the flower.
The background was the perfect complement to the look and feel of the ad. I chose white and yellow text colors because they had the right amount of contrast without being too brash. The customer was highly satisfied.
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