G. Subu's Leather Bottle is a restaurant in Livonia that offers a wide variety of American food, specializing in seafood. They were voted "Michigan's Best" from the Detroit News.
The restaurant has weekly specials as well as house specialties including "catch of the day," a variety of fish, hand-tossed pizza, steaks, ribs and pasta. The salads and burgers are excellent and the prices are reasonable.
This client had asked for two totally different looks, so I came up with a black ad and a white ad, respectively. They liked both ads, so they ran them back to back for several weeks, then renewed the advertising contract and added a campaign which included a variety of ads for different sections of the newspaper. For the white advertisement, I used a photograph of salmon, to highlight the variety of fish they serve.
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