Blending colors of the background that match the photo created a smooth transition for this ad. I used the photo of the living room set as my inspiration then using my eyedropper tool in PhotoShop, I created a custom color palette from which to make the blend.
This method worked well as it pulled the ad together. Having the word "Huge" in a vertical format, draws the eye up and down the page, and matches the 50% off area below.
This ad was large enough to experiment with, so I did just that with other layouts and ended up with this one. The customer was satisfied with the original ad and other than a few minor tweaks, it ran just as I had designed it.
Sometimes getting what the advertiser wants can be a shot in the dark; other times, you just nail it. Those are the best times in my world.
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