A new kitchen is an exciting, time-consuming and costly venture. Kay-Bee Construction had a summer special they wanted to promote and chose to start out with a smaller ad which eventually led to larger ads for their campaign. Using the special effects feature in PhotoShop, I created a contrasting headline which was bright and eye-catching, then opted for a red sub-headline that draws the eye to the colorful display of bottled items on the countertop. When working with a smaller sized ad, it's important to utilize the space to its fullest potential.
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