Graphic Design Portfolio

I designed this ad with nothing but a few suggestions from the sales rep. The rest was totally up to me. 

I immediately envisioned the look I wanted to achieve, which included lattice, which to me represents a garden, as it can be used as an arbor. I made the lattice in Adobe Illustrator then imported it into PhotoShop, where I created the vignette photos and special effects on the text.

I knew I wanted a green background, a fresh and versatile color. A simple font with some personality made a great white headline with a little shadowing. 

Using white and black text (in the lighter portion of the ad) created interest and worked well with the photo. I liked staggering the photos to create visual appeal and graphic interest. This also provided a good opportunity for text placement next to the photos. 

In the vertical full bleed ad below, I used the same lattice, but positioned it in the background behind the vignette photo and added pink text to pick up on the pink flowers in the photo.