Meade Dodge wanted a huge ad campaign which a variety of ad sizes showing different vehicles. I gave them several layouts using the dealership's requested autos and trucks, keeping continuity in the ads and taking advantage of the black color scheme to give the vehicles a chance to be the focal point of each ad.
This campaign gave me the unique opportunity to take creative license with each of the headlines, so I chose to use the vehicle for each particular ad as my inspiration and came up with "Take the journey with us," for the first ad, then "Take the Journey," for the second ad.
I wanted to use a play on words so I came up with, "You need Meade." The subsequent ads were also created with the same styling so that the customer had a wide selection of ads to run for several weeks.
The dealership also had wanted to use testimonials from people, but needed to first see how they would appear on the pages, so wrote copy for each testimonial and paired it to the photograph.
This campaign gave me the unique opportunity to take creative license with each of the headlines, so I chose to use the vehicle for each particular ad as my inspiration and came up with "Take the journey with us," for the first ad, then "Take the Journey," for the second ad.I wanted to use a play on words so I came up with, "You need Meade." The subsequent ads were also created with the same styling so that the customer had a wide selection of ads to run for several weeks.
The dealership also had wanted to use testimonials from people, but needed to first see how they would appear on the pages, so wrote copy for each testimonial and paired it to the photograph.
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