One of many car dealers I designed ads for, this one was unique because of its color scheme in shades of blue. Shuman wanted a completely different look and feel of their previous ads, therefore I suggested a bold, blue headline "Bigger" that actually stretched to fit the space allotted for the area. I created the graphic text in Adobe Illustrator, then imported it into the layout program, Multi-Ad Creator, and re-sized it to fit the space. That was my inspiration for the background, a watery photo showing movement and varied colors of light blue at the top fading to a slightly darker blue at the bottom of the ad. Since car dealers always have "special "events, it becomes challenging to create an ad to reflect that specific goal. This color worked well for this ad, specifically, because the opposite ad's primary color was yellow and red, which actually complemented the subtle, yet striking blues in the full page Shuman ad.
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