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| The Designate |
Drunk driving is a serious offense, therefore it was necessary to adopt a color scheme that reflected a somber subject matter and still had graphic and visual appeal. The right photos make the ad, so choose photos of people being arrested provided a quick visual as to the nature of the message.
I did the copy writing for this ad so it needed to be to the point and get the information across in a legible format. I designed the simple "D" logo from the same font as the company's name. The bold yellow header captures your eye and correlates to the logo letter at the bottom of the ad.
As a result of creating this compelling ad, the client signed a six month contract and added other similar ads in various sizes.
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