Everyone dreams of having a newly remodeled kitchen. This small ad had a lot of text, so the challenge was not to make it look too busy, yet still get all the information across. Sometimes the customer allows the copy writer to develop the text for their ads while other times they supply the text, in which case you have to make it work and fit it all in there, so therein lies the challenge.
While this ad may have more copy than some of the others in the same size, I felt that it worked well, because of the transparency of the footer and careful placement of the text. The reverse center text on the black ribbon stands out but doesn't take away from the clean photo behind it.
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