Into the deep blue sea...or at least, a good representation thereof. This customer wanted an ad that would be instantly recognizable as a place that you would purchase aquariums and related supplies. It was necessary to redesign the logo to accommodate the placement on the ad and remove the original white background, which was done in PhotoShop. The colorful coral in the photo draws the eye through the ad and the coupon starbursts on the left side coincide with the overall color scheme of the ad. I created a shadow effect for the coral and changed the color of the bottom to create a good backdrop for the location. The ad was successful, as it ran long-term.
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